Freelance Writing Jobs – How to Write a Pitch Letter that will snag the gig!

Are you a freelance writer who pitches your little heart out, trying to snag more freelance writing jobs? Or maybe you’ve got a few guest post samples, but still can’t land freelancing writing gigs. Whatever the case, the problem is possibly your pitch.

Freelance writing jobs

Don’t feel bad.

None of us really know how to draft a pitch letter or what to say when we first get started applying for freelance writing jobs. And once a writer has perfected a pitch letter, they’re hard-pressed to share their secrets. But I’ve got good news. It’s easier than you think and I’m going to teach you how to pitch like a pro and land more freelance writing jobs than you can handle.

I know…that’s a pretty hefty claim, but if you follow a few simple tactics, you’ll see I’m right. I now get about 1/4 of all the freelancing writing jobs I pitch for, so trust me when I tell you — I’ve got this thing down!

Freelance Writing Jobs – Pitching Basics

Before I tell you how to draft your pitch letter, you need to know some basics.

First of all, I’m going to assume you have a few really great published writing samples that will blow a prospective client’s socks off. If not, make that your first mission. Get published on as many quality websites in your niche as possible. Give them your very best work, and put up a good portfolio page on your website. I use the WP Portfolio plugin.

Now, yours needs to be the first letter a prospective client sees, or at least one of the first, so set up some type of alerts like Google Alerts or IFTTT to let you know the minute new freelance writing jobs are posted. If you’re not sure how to do this, you can sign up to download my freelance writing gigs pitch letter template here. On the second page, you’ll also find a top secret link to download my 19-page Freelance Writing Jobs pitching secrets eBook. 😉

In order for these alerts to be effective, you’ll need to have a pitch letter saved and ready to go, so that all you have to do is change the names and introduction, and that’s what I’m going to teach you.


Your introduction is the most important part of the actual pitch letter, because if it’s bad, prospects won’t read any further. So a good introduction might go something like this:

“My name is Cheri and your ad for a business writer in Problogger stood out to me among all the others. I love your website and think I’d be a great fit for your team, and here’s why:”

There are many ways to start a letter, but the main thing is to make a statement that makes you stand out, and then quickly get to what they want to know: why you’re a good match.


Keep it brief!

Here you’ll need to tell them specifically why you’d be a good match for them and a little about your writing style. Then you’ll need to list a few of your best samples. It’s best to list samples within the same niche you’re pitching for, but if you don’t have any, just use your best work.


The conclusion is pretty simple. It just wraps things up and lets them know how they can contact you.

If you want to get noticed, adding your photo to the pitch letter is a fantastic way to do it. Recently, I changed mine up a bit. I did have a heading with my photo and logo, which looked great, but I currently use a browser extension called wisestamp for my email signature. Both are great options, but I haven’t pitched much since changing my signature (because I’m already swamped with work!), so I’m not sure how this one converts. So you might try both and see which works best for you.

My Conclusion

If you follow these simple steps, you are sure to start landing more freelancing writing gigs! In the beginning, it’s a little bit of a numbers game, so keep pitching and don’t give up. After your first job, it seems to get easier.

If you’d like to have a swipe file of the letter I’ve used to land most of my freelancing writing gigs, you can download it here. And as I mentioned before, there’s also a link on the second page to download my free “3 Best-Kept Pitching Secrets” eBook. It contains a lot more information than I can fit in a blog post.

So, that’s it! Happy pitching, my friend! And feel free to ask any questions you might have in the comments below. Can’t wait to hear how this works for ya!

Please note: I reserve the right to delete comments that are offensive or off-topic.

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4 thoughts on “Freelance Writing Jobs – How to Write a Pitch Letter that will snag the gig!

  1. Hi Cheri,

    My favorite point in this post is that you touched on is brevity. Most pitches are just too damn long. Period.

    Over the past couple years, my pitch letter got longer and longer… everything but the kitchen sink in there. My response rate dropped, too. Funny how that works, eh?

    My wife took a look at my pitch, made a few revisions — basically, she cut it in half — and voila! All of a sudden, I’m getting responses again.

    Short and simple — that’s always the way to go.

    Best wishes,


    • Hey Brent!

      Great to “see” you. 🙂

      I agree…I think it’s really easy to get carried away listing all your achievements and not know when to stop. Lucky for you, you have a home-based editor to help you out!

  2. I have had a habit of sounding like a robot in my pitches and now I know that has to change. As a person with anxiety, I also have a habit of resisting change but this is one of those things that HAS to change. Some habits die hard, right? Anyway, thank you so much for this blog post! It came to my Pinterest feed at the best time.

  3. I’m just about to hop back on the marketing train after letting my freelance writing biz chug along steadily, and this was a great refresher on crafting pitches. I love that you’re encouraging brevity along with a casual (but still professional) tone!